Your Most Valuable Asset: Your Customers or Your Users?
I find myself repeatedly drawn to how important continual learning is to the survival and growth of businesses today. In keeping with my theme of ‘selling’ gamification to the CEO, this post is about...
View ArticleGamification Platforms vs “Gamified” Applications
When my clients ask me about gamification, one of the topics that frequently arises is whether gamification should be deployed using an application or platform model. In this post, I break down the...
View ArticleSAP and Gamification in the Enterprise
Many large enterprises are starting to look at gamification as a powerful strategy to drive engagement across their internal and external programs. SAP, one of the earliest of these companies, has been...
View ArticleGamification of Corporate Training
More and more learning in the work place is being done through Computer Based Training. Online tutorials now frequently take the place of face-to-face classroom style activities, often providing new...
View ArticleSAP Makes the Case: Examples of a Gamified Enterprise
In my last post, I highlighted how SAP has been leading the way in enterprise gamification since 2010. Today, my goal is to share with you examples of how we are using gamification to drive our...
View ArticleIs Gamification for Real? It Depends on Who You Ask…
At The Gamification Summit earlier this summer, the main question being posed by press, pundits and even the participants and sessions attendants was the same: Is Gamification for Real? I get this...
View ArticleGot Loyalty?
I’m fascinated by the gaps that exist between perception and reality. Sometimes they are much bigger than we believe and, even though we live and work in a highly tactile, “real” world, most people...
View ArticleThe Holistic Solution to the Sales Performance Crisis
According to research by SalesForce Search, only 10% of sales people provide ROI, 40% will miss quota, 22% are un-trainable, and sales team turnover is 40% per yegoar. Just the percentages are...
View ArticleA New Definition of Loyalty
In my last post, I mentioned that defining loyalty was still a hot topic with big brands in corporate America. Two roundtable discussions that I participated in produced distinctly different...
View ArticleGamification: Taking the leap
You are a forward thinking company and have heard about gamification. You have done your research and feel that you are confident enough to push forward and start looking at applying gamification to...
View ArticleTransforming Performance Begins With the Right Measurements: Part 1 – What To...
“You get what you measure. Measure the wrong thing and you get the wrong behaviors.” – John H. Lingle The familiar bell curve. From this simple chart many business decisions are made and staff...
View ArticleSay Goodbye to ‘All Work, No Play’
San Antonio, Texas-based USAA is one financial services company that seems to have gone all-in. The bank’s Savings Coach app rewards members, who earn points and medals for completing challenges, like...
View ArticleEnterprise Gamification Best Practices: What to do and What to Avoid
Join us in a webcast series on Enterprise Gamification Deployments and the Future of Work! In this webinar featuring Steve Sims, Chief Design Officer at Badgeville, you’ll hear about: What to look for...
View ArticleEnterprise Gamification Best Practices
You can view our Enterprise Gamification Best Practices webinar on-demand here. Q: In a gamification system that encourages “offline,” interaction and networking, how do you track behaviour? Through...
View ArticleHow gamification improves work experience, increases employee productivity
Gamification is the use of game thinking and mechanics in real-life contexts to solve real-life problems. It is applied to non-game applications to encourage people for better engagement and adoption...
View ArticleWhy Employees Don’t Get Respect — and Managers Don’t Give It
Here are five reasons why employees feel disrespected by their managers and what leaders should do to change things: 1. Managers do not respect time. We have all worked with people who don’t show up...
View ArticleGetting Started Documenting your Gamification Implementation
“An ounce of prevention is worth a pound of cure.” — Ben Franklin 567883 When I sat thinking about what makes for a successful Badgeville implementation, I thought of customers that impressed me and...
View ArticleWhat the VW scandal says about cheating at work
Dan Ariely, a professor of behavioral economics at Duke University, writes in The Wall Street Journal thateverybody has the capacity to be dishonest, but most people are not rotten to the core. But,...
View ArticleGamification For Customer Communities – Ebook of ROI Success
Customer Communities are powerful. And effective. A Forrester study on the total economic impact and ROI from a customer community on Badgeville published the following customer benefits: Customer...
View ArticleHow Employee Engagement Leads to a More Productive Workforce
“Learning is becoming more rounded,” said Steve Sims, CDO at Badgeville. Learners and organizations are starting to recognize the importance of social collaboration and engagement in the workplace....
View Article