Dan Ariely, a professor of behavioral economics at Duke University, writes in The Wall Street Journal thateverybody has the capacity to be dishonest, but most people are not rotten to the core. But, more often than not, in a tough conflict between self-interest and integrity, even the best of us have the capacity to turn a little rotten; it’s what Professor Ariely refers to as the “Fudge Factor.” As Chief Design Officer of Badgeville, a gamification company, I have witnessed how employees of many companies fudge their performance to earn points and prizes. In my experience, in order to address cheating, you have to tackle two distinct issues. First, how do we recognize and investigate cheating? Second, if people are cheating, what strategies can curb it?
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