Customer Communities are powerful. And effective. A Forrester study on the total economic impact and ROI from a customer community on Badgeville published the following customer benefits:
Customer retention revenue
As customers were more engaged by using Badgeville, the retention rate increased. As a result, the retention rate for engaged users was 90%. Over eight months, user engagement also increased by 56%.
Idea sourcing efficiency
As the volume and quality of user-submitted ideas increased, the amount of internal generation time spent went down.
Reduced product support costs
As peer-to-peer support increased complemented by customer moderation, the number of tickets to the support team went down.
Outsourced gamification competency efficiency
By engaging with Badgeville instead of building an in-house gamification platform, the customer reduced the time and money they would have spent in a failed or inefficient deployment.
The results?
By using Badgeville, the company saw a 264% ROI where the benefits add up to more than half a million US dollars. Other customers have seen an over 2x increase in average revenue per customer. But the benefits are not limited to financial metrics.
Read this eBook to see how a number companies have used Badgeville to meet their business goals — and fundamentally change how they engaged their customers for mutual success.
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